Ideas, Art & Technology.

Gin Lane is a collective of over two dozen creative technologists. We build compelling experiences with brands that get results.

We are currently open to the following areas of interest for 2014:

  • content production
  • systems design
  • digital installations
  • connected commerce

For specific inquiries please email hello@ginlanemedia.com

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The Team

Gin Lane's Bowery Family

Seb

Development

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Dmitri

Development

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JOB

Design

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Emmett

President

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Naomi

Strategy

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Elliot

Motion

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Gordon

Design

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Rebecca

Strategy

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Conor

Strategy

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Dan

The Transporter

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Juan

Development

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Derek

Design

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Athalia

Intern

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Nicole

Studio

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Debbie

Management

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Julie

Strategy

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Scotty

Development

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Hugh

Development

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Joseph

Design

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Camille

Social

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Chino

Dog

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Simon

Dog

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Suze

Management

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Lenny

Development

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Gin Lane is a collective of eager and motivated digital problem-solvers. With just under twenty full-time employees, our team hails from a variety of backgrounds across six different continents. Pound for pound, we believe that our digital team is one of New York's finest.

What We Do

The inspired, influential & international

To launch AYR, a new brand from the team behind Bonobos, we created a one-of-a-kind interactive experience online, illustrating a brand story through custom created dynamic content and thoughtfully integrated motion.

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Gin Lane designed & built Saturday NYC’s eCommerce platform from the ground up in 2011, synchronizing their inventory management and point-of-sale systems with a custom CMS. In 2012, we redesigned the website to highlight Saturdays' exceptional brand of editorial content with a highly visual and tablet-optimized layout.

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Gin Lane teamed up with Partners & Spade and two of the original founders of Warby Parker to launch a new men’s grooming brand; Harry’s. The Harry’s website was concepted and designed to tell the brand’s story through the exceptional quality of its products in signature design elements, stylistically voiced copy, and short interactive vignettes.

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BaubleBar partnered with Gin Lane to create an interactive experience for one of their first brick-and-mortar shops. The BaubleBar monogramming kiosk allows shoppers to enter their name and initials, generate a 3D preview of each design, customize it, then purchase it directly from the app.

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To introduce the world to real adidas Women around the world, adidas selected Gin Lane to fully concept, design, and develop a new kind of interactive digital magazine; the #mygirls zine. In monthly “issues,” the zine explores the lives, tastes, and perspectives of active women around the world through real-time social media showcase, shoppable look-books, and interactive editorial stories.

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The OC: Annual iPad app interactively showcases the work of iconic and emerging artists in original photography, film, audio, and games. Working closely with each artist, Gin Lane crafted a unique gesture-based experience for each one of the ANNUAL’s digital stories.

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For Stella McCartney’s second fragrance; L.I.L.Y, we launched an 360º digital campaign that began in London. The initiative featured an interactive window display at Selfridges, a multi-platform augmented-reality application, and an HTML5-powered Facebook campaign.

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We teamed up with our friends at Partners & Spade to bring a little interactive storytelling to J.Crew's personal shopping program; very Personal Stylist. Together, we shot all of the content in ultra-HD RED photography to bring each of the 12 stories to life with a set of playful interactions.

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To enhance Everlane's Not a Shop pop-up experience in SoHo, we teamed up with our friends at PRH Advisors & The Principals, Gin Lane shot, designed, developed and installed an interactive iPad application in one week. The application invited users to explore and learn about the shop's select Everlane products.

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For Macy’s grand re-opening, we partnered with the fashion brand to install and remotely manage massive panes of stunning floor-to-ceiling LED panels that flooded the floor with stunning campaign imagery.

Additionally, the Kors Concierge program features a one-of-a-kind interactive shopping experience. Two sleek 32” touchscreen allows shoppers to swipe, tap, rotate, and sort MK’s lineup of handbags, then add them to MK LIST collections to save, share, and shop later. In less than a month, the system had generated hundreds of MK LISTs, helping to quadruple the shop's expected earnings.

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Commissioned by AOL, Gin Lane created a suite of applications for Flash and iOS that allowed users to make simplified silhouette portraits in the signature style of one of America's most beloved portrait artists, Carter Kustera for multiple device scenarios. A simple and colorful website pulls the whole experience together, walking the user through the three simple steps of uploading, editing, and even ordering a framed print.

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In creating renowned photographer Jason Nocito's portfolio site, we sought to create the simplest, most intuitive site for viewing collections and single images. The website site is fully responsive, perfectly showcasing Jason's incredible photography on every screen it's viewed on.

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We rebranded and relaunched Stylelist.com, helping propel the site to ComScore’s #1 site for Beauty & Fashion and attracting 4 million unique visitors per month. We paired it with a one-of-a-kind interactive window installation for FNO at Saks Fifth Avenue.

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We're fortunate to work with and be inspired by a host of forward-thinking clients and collaborators. We carefully curate our portfolio to ensure that each and every product, experience, and project that we engage with has the highest potential for impact, quality, and success.

View our portfolio here

Let's Talk

We'd Love to Hear From You

Please contact us below. Thanks! ☺