Gin Lane

Working closely with Partners & Spade, Gin Lane helped to bring interactivity and storytelling to J.Crew's in-store personal shopping program, Very Personal Stylist. The teams closely collaborated through every step of the process; nimbly planning, testing, and executing from sketched storyboarding, through ultra-HD video production shoots, to final installation into J.Crew's custom-designed tables.

Very Personal Stylist offers twelve stories in all; six for men, and six for women. Each story is told through a unique and playful series of interactions, inviting the user to slide, tap, swipe, and spin through each chapter of style tips. A consistent and fixed UI offers quick hints for operating the app. This menu bar also empowers the customer to summon an expertly trained stylist immediately, or book an appointment for a later date. Alerted with a quick push notification on their own device, the Very Personal Stylist employee can offer advice, field questions, and provide a more intimate shopping experience overall.

Launched in New York and Los Angeles as a pilot program in November 2012, a larger national roll-out for the Very Personal Stylist application is currently targeted for 2013.

We teamed up with Partners & Spade and two of the original founders of Warby Parker to launch a new men’s grooming brand; Harry’s. Like Warby, Harry’s sells directly to consumers to offer a complete shaving experience at an affordable price while philanthropically “giving a shave” to those in need. The Harry’s website was concepted and designed to tell the brand’s story through the exceptional quality of its products. Gin Lane storyboarded, shot, and designed three short motion vignettes and interactive elements to illustrate the exhaustive attention to detail and craft behind each product.

Harry’s premiered in March of 2013 to tremendous press and user excitement, and Gin Lane is proud to continue to work with the brand throughout 2013. 

When adidas Women was preparing to introduce the world to its new brand, #mygirls, they knew they needed to engage a digital media company that would not only embrace the concept, but take it to the next level through a blend of strategy, design and content that would resonate with its existing audience. After extensive conversations, Gin Lane won the bid and began an intense strategy period that included one-on-one interviews and focus groups with girls all over the world: Sweden, Australia, France, Korea, Chile and New Zealand, to name a few. 

For Macy’s grand re-opening, we partnered with Michael Kors to install and remotely manage massive panes of stunning floor-to-ceiling LED panels. Flooding the Macy’s floor with eye-catching campaign imagery, these panels helped the MK shop quadruple its targeted earnings in its first few months open.

Released during the 2012 Olympics, the inaugural issue of the OC ANNUAL explored the world of sports and was presented in two complementary forms; a 288-page print magazine and an interactive iPad application.

The OC Annual iPad app presents interactive stories featuring original photography, film, audio and games. It showcases the work of iconic and emerging artists Bruce Weber, Poppy de Villenueve, Andrew Kuo, Leslie David, Carlos Charlie Perez, Dis Magazine, and a brand new collaboration between Tim Barber and Terence Koh.

Gin Lane began collaborating with Opening Ceremony early in the magazine’s production process, providing creative direction and technical oversight for the creation of interactive content specifically for the iPad. Working closely with each artist, Gin Lane crafted a unique gesture-based experience for each one of the ANNUAL’s digital stories.

For the launch of Stella McCartney's second fragrance, L.I.L.Y, Gin Lane strategized a digital global rollout with the SMC team and L'Oréal.

The fragrance was launched exclusively at Selfridges in London, with an interactive window display featuring two Kinects for gesture-based alteration of custom created video. As users walked by the installation on the street, the main video washes away to reveal a unique second video in loose silhouette shapes of passersby.

Additionally, users were able to download custom L.I.L.Y iPhone and Android apps featuring custom collages. In Selfridges, users can use iPads with Aurasma-powered augmented reality technology to unlock custom videos.

The campaign features a robust Facebook Canvas tab with all users' created collages. The campaign is being rolled out globally throughout 2012/2013.

The adidas by Stella McCartney online platform was launched in 2010 in over 30 countries and 10 languages. The robust site features integrated Flash animation, breathtaking imagery, and an intuitive clean interface. Gin Lane is the digital agency of record for the adidas by Stella McCartney online collaboration. For 2012 the site is being rolled out in almost 40 global regions in 15 languages as well as ramped up social media presence.

Gin Lane partnered with AOL to create a fun interactive tribute to Carter Kustera, one of America’s favorite portrait artists. With three simple steps, users can create portraits in Carter’s signature style.

The site’s Create page instructs users with three simple calls to action; Upload, Edit, and Enjoy. Built from scratch, our customized flash application made portrait creation a snap, guiding users through the process of uploading their images, adjusting their silhouette, and captioning their work. After a user has finished their work of art, our application allows them to send their finished work to Minted’s high-fidelity printing labs to create a framed photo that makes a perfect gift or start to a budding art collection.

We also created an iPhone application to allow our portrait artists to create colorful silhouettes on the go. Available in the App Store this winter.

To enhance Everlane's Not a Shop pop-up experience in SoHo, Gin Lane shot, designed, developed and installed an interactive iPad application in one week. The application invited users to explore and learn about the shop's select Everlane products. Installed on three in-store iPads and projected live-time onto the shop's wall, the app provided a HD 360º view of each product along with fabric details and sizing information. 

We deployed a RED cinematic camera for a unique production process to capture every angle of each product, allowing the user to virtually manipulate the item in the finished application with gestures; pinching, dragging, and inertial spinning. The installation was a huge hit, and the iPads spent little time out of shopper's hands during the shop's 5-day run. Special thanks to PRH Advisors  & The Principals.

Saturdays is the premier surf shop in New York City. Located on Crosby Street in downtown Manhattan, the founders of the shop place a premium on curation and well thought-out design. To bring their store to life for e-Commerce, we highlighted their beautiful curation of products, brands, and lifestyle imagery. The site emphasises their trademark fonts and colors with a minimal, easy to use web presence.

MavenSay is a social curation app to share and learn about where to eat, what to listen to, where to shop and basically - what to do. It features a unique "branch" system that traces the root of a recommendation to the first, or most prolific, sharer. Working closely with the Mavensay team and our friends at Avec.us, we crafted a robust digital stylesheet, interactive user-experience and interface design and guidelines.

The end result is a beautiful, and helpful mobile application.

Gin Lane was hired to re-brand and relaunch Stylelist.com in 2011. The site is one of AOL's most important and highly trafficked independent properties. Our goal was to give the online property confidence and a bold look, while referentially providing the brand a more classic "New York" look.  

For Fashion Week 2011, Gin Lane collaborated closely with AOL to conceptualize, design, develop and install a spectacular digital installation in Saks Fifth Avenue's Flagship storefront windows. The installation featured live streaming data, original artwork, and site specific content. The window displays were one of the most written-up and discussed collaborations between Fashion & Technology for Fashion Week. 

In redoing the reknowned photographer Jason Nocito's portfolio site, we sought to create the simplest, most intuitive site for viewing collections and single images. The mobile, tablet & retina-optimized site features a fluid grid system including scalable full-width image category pages. The mininal, fast-loading interface allows for optimal viewing of his (awesome) images.

In early 2012, AOL collaborated with PBS to tell the stories of America's most influential, prominent and inspirational women. Entitled "MAKERS," the ambitious project launched with over 600 unique videos.

Gin Lane was tapped for Creative Direction in Strategy, Design & Development to create a web platform and native iPad application for MAKERS. In its first week online, the website saw heavy traffic in streaming video and over 1,000,000 unique visitors.

Trendabl partnered with Gin Lane to brand and build a fun, friendly and fashion forward iPhone application. Inspired by Instagram, the app enables users to capture, tag, and share "found fashion." Working closely with the founding partners, Gin Lane designed the look and feel of Trendabl's user experience from the ground up, covering everything from unique iconography to the customized permalink pages that share out to the social web. Already, the app has been an instant hit with the fashion community.

To help celebrate Helmut Lang's first fashion show in a half decade, Gin Lane was commissioned to help build and install an interactive photo booth application for their Fashion Night Out celebration. Users can take custom-filtered photographs which are uploaded online and can be shared.  

Gin Lane has enjoyed collaborating with AOL on a number of exciting projects, most prominently being the redesign of Aol.com, one of the world's most trafficked web destinations. Gin Lane beat out over 40 of the world's premier agencies to win the job. The re-conceptualized platform has been a key digital asset in AOL's extensive new business model. Gin Lane is currently working closely with Aol. on a number of digital and interactive projects.

Terence Koh and Gin Lane share a similar sentiment for minimal white-based design. The collaboration for terencekoh.com is an extremely minimal, white-based website filled with easter-eggs, animals as loaders and hidden secrets. 

Gin Lane worked with Whitman's founders to create a handmade logo and branding for his East Village burger eatery, Whitman's. The drawn elements are inspired by the restaurant's classic Americana decor and cuisine.

Secondly, Gin Lane created a mobile-optimized website with delivery, map and phone-numbers integrated for front-screen phone loads. The website features custom crafted design elements and iconography.

The Blind Barber is one of our favorite establishments in the city. By day a barbershop, and by night one of the best bars in New York, the Blind Barber combines a feel of the Roaring 20s with a modern Downtown vibe effortlessly. Gin Lane was excited to help give the Blind Barber team a refreshed online presence. We paid close attention to detail; hand-crafting custom iconography and logos to be used throughout the site.  Using progressive coding and intuitive UX, the site has been an instant success garnering dozens of design & development awards and showcase features. 

As the Blind Barber franchise expands to Los Angeles, the site is introducing eCommerce for Summer 2012.

Tim Barber partnered with Gin Lane to relaunch his influential photography website, tinyvices.com and his personal portfolio site, tim-barber.com.  Each site's layout and navigation were streamlined over six months of testing.

Gin Lane worked closely with Tim to launch the five-star-rated tinyvices iPhone app in 2010.

The Thrillist iPad app is a robust application built for heavy usage by Thrillist's 3million strong user-base. The app is filled with custom-tailored features built specifically for the project such as: API synching for easy client management, GPS integration, Advertisement CMS and analytics, Custom carousel, Swipes, pinches and multiple gesture-based actions. 

Integrating with FB Connect, Twitter and Thrillist's popular newsletter - users' from over a dozen US cities and London are easily able to engage with the useful, informative and fun information at their convenience. Designed by Avec.us

Gin Lane and Rocawear's relationship began with photography, and has evolved to include a variety of services and projects. In 2008, we envisioned a digital platform to connect their worldwide audience. That idea became Roc4life - one of the industries leading online communities.

In 2010, we shot Trey Songz in concert live in Amsterdam for the "Next" global campaign. For 2011, we are collaborating on a series of video and interactive campaigns for the brand.

Working with the Peruvian NYC transplant Lorenz Korder Fort, Gin Lane helped bring his high-end men's Peruvian inspired bathing suit line online. By referencing the bright colors and clean lines of the cut, the site is a visually rich and easy to use experience.

Teaming up with V Magazine and Visionaire, Gin Lane designed and developed the e-Commerce website forV Magazine and V Magazine Spain, complete with an archive section for ordering back issues and an international e-Commerce engine.

SeamlessWeb, the leading online food ordering service in America, is Gin Lane's longest running client. We have overseen their outdoor marketing for the last two years in addition to Social Media Marketing and online development.

Gin Lane's first client, Teany Beverages, asked Gin Lane to help raise awareness for the brand Moby founded. Using a fun and democratic approach, thousands of bottles were given away in select neighborhoods. Art events were sponsored at galleries such as Rivington Arms and  Juergen Teller’s show at Lehmann Maupin during Fashion Week. Teany was placed on set for various New York independent films, and was gifted to top magazine editors and tastemakers.

Susan Breitenbach and her son Matt are amongst the top real estate agents in America with a portfolio valued at over a half billion dollars. They requested a cutting-edge online presence to showcase their properties, and have the ability to add in new content daily. The resulting site is the award winning site, smbhamptons.com.

Gin Lane helped transform Art Rocks into one of New York's leading Downtown charity events. We worked closely with the event's founder, Nicole Berrie, to produce Art Rocks's design, assets, and website. Gin Lane assisted LOLA in the organization of the curated art show.

Fingerpaint NYC, held at the historic former Dia Gallery in Chelsea was curated by LOLA New York & Selfportrait.net. The event featured emerging photographers, and raised money for Brad Pitt's Make it Right Foundation. Clients sponsoring the event such as Blackbook Magazine, Svedka, and Jawbone were integrated into the fabric of the event through booths, giveaways, and dialogue amongst the 3,000 plus attendees.

LOLA New York, the clothing brand and creative collective, needed a central location to showcase its art, photography, clothing, events, and news. We created a flexible website with our custom Content Management System that supports over three dozen contributors. We have worked closely to produce events and pop-ups such as Fingerpaint, Art Rocks, and The LOLA Gallery.