Gin Lane

 

AYR: Launch Website

Brand Content Strategy & Copywriting
Digital Creative Direction
Video Production & Post
User Experience Design
SpreeCommerce Back-End Development

             

In the Winter of 2013, Gin Lane helped to launch a new women’s Apparel brand: AYR.

To bring the brand’s style and signature to life, Gin Lane collaborated with the creative team from AYR and the technical team from Bonobos to create an introductory website that would become our most innovative web experience to date. 

Together, we shot dozens of interactive video assets and wove them into an editorial “Explore” page that boldly introduces the brand in short motion clips that set the tone and mood for the brand. A more explorational “Shop” page spotlighted AYR's first collection of products. Worn on a live model, interactive video allowed the viewer to pan and rotate around the jeans to explore fine details of fit, fabric, and hardware. The entire site was fully responsive, including its interactive video modules, a first for Gin Lane. 

AYR launched in November of 2013, and its launch page remains live today. Be sure to check out AYR.com on your desktop, smartphone, or tablet.

Harry's

Harry's.com

Digital Strategy
Brand Voice Craft & Copywriting
eCommerce & Brand System Design
Ongoing Consultation & Partnership

           

We teamed up with Partners & Spade and two of the original founders of Warby Parker to launch a new men’s grooming brand; Harry’s. Like Warby, Harry’s sells directly to consumers to offer a complete shaving experience at an affordable price while philanthropically “giving a shave” to those in need. The Harry’s website was concepted and designed to tell the brand’s story through the exceptional quality of its products. Gin Lane storyboarded, shot, and designed three short motion vignettes and interactive elements to illustrate the exhaustive attention to detail and craft behind each product.

Harry’s premiered in March of 2013 to tremendous press and user excitement, and Gin Lane is proud to continue to work with the brand throughout 2013. 

Interactive Product Modules
Brand Story & Copywriting
eCommerce Design 
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Site Inspire Showcase 
Awwwards Site of the Day

J.Crew: Very Personal Stylist

Video Tour

Interactive Strategy
Digital Creative Direction
Video Production & Post
iOS Design
iOS Development

               

Working closely with Partners & Spade, Gin Lane helped to bring interactivity and storytelling to J.Crew's in-store personal shopping program, Very Personal Stylist. The teams closely collaborated through every step of the process; nimbly planning, testing, and executing from sketched storyboarding, through ultra-HD video production shoots, to final installation into J.Crew's custom-designed tables.

Very Personal Stylist offers twelve stories in all; six for men, and six for women. Each story is told through a unique and playful series of interactions, inviting the user to slide, tap, swipe, and spin through each chapter of style tips. A consistent and fixed UI offers quick hints for operating the app. This menu bar also empowers the customer to summon an expertly trained stylist immediately, or book an appointment for a later date. Alerted with a quick push notification on their own device, the Very Personal Stylist employee can offer advice, field questions, and provide a more intimate shopping experience overall.

Launched in New York and Los Angeles as a pilot program in November 2012, a larger national roll-out for the Very Personal Stylist application is currently targeted for 2013.

 

12 Interactive Stories
Device-to-Device Communication
Calendar Booking Solution
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Refinery29
L2 Report

 

BaubleBar: Personalization App

Interactive Strategy
Digital Creative Direction
Backend Commerce Development
iOS Design
iOS Development

         

When BaubleBar wanted to bring their eCommerce brand to the physical world, the online jewelry retailer partnered with Gin Lane to create a unique interactive experience. In conversation with the BaubleBar team, we learned that although monogrammed jewelry made up more than half of the brand's online sales, their first pop-up shop had sold very few. In the month ahead of the second shop's opening, Gin Lane and BaubleBar collaborated to create a digital kiosk to solve the problem by bringing the personalized monograms to life.

The BaubleBar monogramming kiosk is supported by three adjustable "arms" and custom cases along a dedicated table within the shop. The iPad's screen invites shoppers to enter their name and initials, then select one of 18 different monogram designs. After the shopper has chosen, the app generates a three-dimensional preview of the jewelry piece with a custom WebGL script. From there, users can spin the piece, or customize its size, shape, chain, and even its color.

Gin Lane built a customized middleware to connect BaubleBar's Magento eCommerce platform to the iPad kiosk with a checkout flow that is powered by Stripe. Built into the iPad's casing, an InfineaTab card reader empowers shoppers to purchase their jewelry immediately, create an an account, and ship it directly to their home.

The BaubleBar monogramming kiosk is currently featured at BaubleBar's pop-up shop in SoHo at W Houston and Greene St., where it will be featured until mid-August. 

 

18 Jewelry Designs
Custom 3D Jewelry Generation
Connected Commerce Solution
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The Next Web
Business Insider
Brand Channel

adidas Women: #mygirls

mygirls.adidas.com/com

Video Tour

Connected Commerce Digital Strategy
Digital Creative Direction
Video Production & Post
User Experience Design
Custom Platform Development

         

When adidas Women was preparing to introduce the world to its new brand, #mygirls, they knew they needed to engage a digital media company that would not only embrace the concept, but take it to the next level through a blend of strategy, design and content that would resonate with its existing audience. After extensive conversations, Gin Lane won the bid and began an intense strategy period that included one-on-one interviews and focus groups with girls all over the world: Sweden, Australia, France, Korea, Chile and New Zealand, to name a few. 

Despite their cultural and geographical differences, we noticed that the girls had one thing in common: they felt stronger and were more active as a group than when they were apart. In response to their feedback, Gin Lane created a new type of platform, a digital “magazine” that could bring adidas Women from all over the world together through common themes, stories and activities. Each month, Gin Lane weaves short video vignettes and original photography into accessible, easy-to-read articles that spotlight real adidas Women from all over the world. These “tribes” of girls are united by a common passion, going “all in” with everything that they do – together.
 
With the #mygirls hashtag, we created a conversational language that encourages each adidas Woman to share stories, inspiration and motivation with her peers. The #mygirls Connect page pulls in tweets and Instagram imagery of girls doing just that. As soon as the page launched, it began to fill with images of active girls around the world playing, cooperating, and celebrating triumph together. The #mygirls Looks page combines athletic, healthy models in motion with stylized product laydowns, images from the #mygirls social media community and shoppable hotspots. Each module of the page is thematically styled to showcase adidas’ latest lineup of seasonal clothing in fun, dynamic motion. Gin Lane not only conceptualized the page but produced all original imagery and video for a highly-designed, highly-shoppable ecommerce experience not previously available to the adidas customer.
 
In March of 2013, #mygirls zine rolled out to 35 markets in 20 languages. The campaign launched in conjunction with a TV commercial from TBWA Chiat Day, with Madethought providing creative direction. Gin Lane will continue to develop the #mygirls zine through 2013 with new editorial features, social activations, and ecommerce experiences each month.

New Interactive Stories Each Month
Rich Motion Content
Connected Commerce Platform

Michael Kors: Kors Concierge

Connected Commerce Digital Strategy
Digital Creative Direction
Video Production & Post
User Experience Design
Custom Platform Development

             

For Macy’s grand re-opening, we partnered with Michael Kors to install and remotely manage massive panes of stunning floor-to-ceiling LED panels. Flooding the Macy’s floor with eye-catching campaign imagery, these panels helped the MK shop quadruple its targeted earnings in its first few months open.

Just in time for the holidays, Michael Kors and Gin Lane launched the very first version of Kors Concierge, a one-of-a-kind interactive shopping experience. Housed in a sleek metallic mirror, a 32” touchscreen allows shoppers to browse MK’s entire lineup of handbags that are available at the Macy’s location. Shoppers can view these bags individually, rotating them a full 360º degrees with a swipe of their finger, or swapping out their color with a simple tap to the circular swatch below.
 
Kors Concierge also empowered shoppers to learn more about the products that caught their eye by adding them to their MK LIST. A simplified code, sent via text message, enabled users to access, name, and share their lists on social media. The next version of Kors Concierge is currently in development, and a winder rollout of the platform is tentatively planend throughout 2013.

Interactive Product Photography
Custom Platform Design & Development
Remote CMS Development

 

Opening Ceremony: ANNUAL

annual.openingceremony.us

Video Tour

Content Strategy
Creative Direction
iOS Design
iOS Development
Web Design 
Web Development
 

 

 

             

Released during the 2012 Olympics, the inaugural issue of the OC ANNUAL explored the world of sports and was presented in two complementary forms; a 288-page print magazine and an interactive iPad application.

The OC Annual iPad app presents interactive stories featuring original photography, film, audio and games. It showcases the work of iconic and emerging artists Bruce Weber, Poppy de Villenueve, Andrew Kuo, Leslie David, Carlos Charlie Perez, Dis Magazine, and a brand new collaboration between Tim Barber and Terence Koh.

Gin Lane began collaborating with Opening Ceremony early in the magazine’s production process, providing creative direction and technical oversight for the creation of interactive content specifically for the iPad. Working closely with each artist, Gin Lane crafted a unique gesture-based experience for each one of the ANNUAL’s digital stories.

7 Interactive Stories
Companion Accouncement Microsite
Live in the App Store
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Fast Co Design
Gin Lane's OC Interview
MTV Style
Trend Hunter
HypeBeast
 

L.I.L.Y by Stella McCartney

Communications Strategy
Creative Direction
Interactive Installation
Digital Design
iOS Development
Android Development
Facebook Development

                     

For the launch of Stella McCartney's second fragrance, L.I.L.Y, Gin Lane strategized a digital global rollout with the SMC team and L'Oréal.

The fragrance was launched exclusively at Selfridges in London, with an interactive window display featuring two Kinects for gesture-based alteration of custom created video. As users walked by the installation on the street, the main video washes away to reveal a unique second video in loose silhouette shapes of passersby.

Additionally, users were able to download custom L.I.L.Y iPhone and Android apps featuring custom collages. In Selfridges, users can use iPads with Aurasma-powered augmented reality technology to unlock custom videos.

The campaign features a robust Facebook Canvas tab with all users' created collages. The campaign is being rolled out globally throughout 2012/2013.

12+ regional global roll-out
6 language translations
100k+ unique passerby views
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Refinery29
Luxury Daily
Luxury Society
Inside FMM
CNet.com
 

adidas by Stella McCartney

adidas.com/stella

Campaign Strategy
Social Media Activation
Web Design & Development
Mobile HTML Design & Development
Flash Development
Photo & Video Content Direction
Global Language Translation

                                           

The adidas by Stella McCartney online platform was launched in 2010 in over 30 countries and 10 languages. The robust site features integrated Flash animation, breathtaking imagery, and an intuitive clean interface. Gin Lane is the digital agency of record for the adidas by Stella McCartney online collaboration. For 2012 the site is being rolled out in almost 40 global regions in 15 languages as well as ramped up social media presence.

30+ country-specific sites
15 full language translations
500k+ unique global visits per week

FWA Mobile Site of the Day

AOL Portraits with Carter Kustera

 

Multi-Platform Interface Design
Custom Flash Development
iOS Development
Digital Creative Direction
Content Production & Copywriting
User Experience Design
 

 

         

 

Gin Lane partnered with AOL to create a fun interactive tribute to Carter Kustera, one of America’s favorite portrait artists. With three simple steps, users can create portraits in Carter’s signature style.

The site’s Create page instructs users with three simple calls to action; Upload, Edit, and Enjoy. Built from scratch, our customized flash application made portrait creation a snap, guiding users through the process of uploading their images, adjusting their silhouette, and captioning their work. After a user has finished their work of art, our application allows them to send their finished work to Minted’s high-fidelity printing labs to create a framed photo that makes a perfect gift or start to a budding art collection.

We also created an iPhone application to allow our portrait artists to create colorful silhouettes on the go. Available in the App Store this winter.

Multi-Platform Developent: Flash, iOS, and HTML5
Content Production
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Site Inspire Showcase
Awwwards Site of the Day

 

 

Everlane

Not a Shop Pop-Up App

One Week Timeline

360 HD video production

iOS Application Design

iOS Development

In-Store Interactive Installation

In-Store Digital Projection

           

To enhance Everlane's Not a Shop pop-up experience in SoHo, Gin Lane shot, designed, developed and installed an interactive iPad application in one week. The application invited users to explore and learn about the shop's select Everlane products. Installed on three in-store iPads and projected live-time onto the shop's wall, the app provided a HD 360º view of each product along with fabric details and sizing information. 

We deployed a RED cinematic camera for a unique production process to capture every angle of each product, allowing the user to virtually manipulate the item in the finished application with gestures; pinching, dragging, and inertial spinning. The installation was a huge hit, and the iPads spent little time out of shopper's hands during the shop's 5-day run. Special thanks to PRH Advisors  & The Principals.

 

Saturdays NYC

saturdaysnyc.com

Digital Design & Development
E-Commerce
CMS Solution
POS Inventory integration 

                 

Saturdays is the premier surf shop in New York City. Located on Crosby Street in downtown Manhattan, the founders of the shop place a premium on curation and well thought-out design. To bring their store to life for e-Commerce, we highlighted their beautiful curation of products, brands, and lifestyle imagery. The site emphasises their trademark fonts and colors with a minimal, easy to use web presence.

0-$1mm+ eComm growth year one
Over 50+ countries shipped to
2X Siteinspire.net Showcase site

 

Mavensay

Mavensay iPhone link

Interactive Stylesheet
Mobile UI/UX

         

MavenSay is a social curation app to share and learn about where to eat, what to listen to, where to shop and basically - what to do. It features a unique "branch" system that traces the root of a recommendation to the first, or most prolific, sharer. Working closely with the Mavensay team and our friends at Avec.us, we crafted a robust digital stylesheet, interactive user-experience and interface design and guidelines.

The end result is a beautiful, and helpful mobile application.

5 star rating in the iTunes store
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Motherboard Vice
Complex Mag

Stylelist

Stylelist.com

Stylelist at Saks

Brand Identity

Information Architecture

User Experience

Web Design

Web Development

Interactive Display 

iOS Development

Flash Development

 
                   

Gin Lane was hired to re-brand and relaunch Stylelist.com in 2011. The site is one of AOL's most important and highly trafficked independent properties. Our goal was to give the online property confidence and a bold look, while referentially providing the brand a more classic "New York" look.  

For Fashion Week 2011, Gin Lane collaborated closely with AOL to conceptualize, design, develop and install a spectacular digital installation in Saks Fifth Avenue's Flagship storefront windows. The installation featured live streaming data, original artwork, and site specific content. The window displays were one of the most written-up and discussed collaborations between Fashion & Technology for Fashion Week. 

ComScore #1 site for Beauty & Fashion
4mm Monthly Uniques
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The Next Web
Mashable
Mac Rumors
Loop Insight
AdWeek

Jason Nocito

jasonnocito.com

Web Design
Web Development
CMS Solution
Mobile Optimization
Retina Optimization

       

In redoing the reknowned photographer Jason Nocito's portfolio site, we sought to create the simplest, most intuitive site for viewing collections and single images. The mobile, tablet & retina-optimized site features a fluid grid system including scalable full-width image category pages. The mininal, fast-loading interface allows for optimal viewing of his (awesome) images.

MAKERS

Makers.com
Facebook.com/makerswomen
Makers iPad app

Campaign Strategy
Information Architecture
User Experience
Web Design & Development
Video-based Hosting Solution
iOS Design & Development
Social Media Build & Activation

             

In early 2012, AOL collaborated with PBS to tell the stories of America's most influential, prominent and inspirational women. Entitled "MAKERS," the ambitious project launched with over 600 unique videos.

Gin Lane was tapped for Creative Direction in Strategy, Design & Development to create a web platform and native iPad application for MAKERS. In its first week online, the website saw heavy traffic in streaming video and over 1,000,000 unique visitors.

Trendabl

trendabl.com
trendabl.com/appstore

Brand Identity
Information Architecture
User Experience
iOS Development
Back-end database build
Web Design 
Web Development

                   

Trendabl partnered with Gin Lane to brand and build a fun, friendly and fashion forward iPhone application. Inspired by Instagram, the app enables users to capture, tag, and share "found fashion." Working closely with the founding partners, Gin Lane designed the look and feel of Trendabl's user experience from the ground up, covering everything from unique iconography to the customized permalink pages that share out to the social web. Already, the app has been an instant hit with the fashion community.

Helmut Lang

Fashion Night Out Photobooth App  

Interactive Display
ioS Development
Front-end Development

             

To help celebrate Helmut Lang's first fashion show in a half decade, Gin Lane was commissioned to help build and install an interactive photo booth application for their Fashion Night Out celebration. Users can take custom-filtered photographs which are uploaded online and can be shared.  

Aol.

Aol.com

Information Architecture
User Experience
Web Design
Web Development

       

Gin Lane has enjoyed collaborating with AOL on a number of exciting projects, most prominently being the redesign of Aol.com, one of the world's most trafficked web destinations. Gin Lane beat out over 40 of the world's premier agencies to win the job. The re-conceptualized platform has been a key digital asset in AOL's extensive new business model. Gin Lane is currently working closely with Aol. on a number of digital and interactive projects.

Top 50 Visited Websites in the World

Terence Koh

terencekoh.com

Information Architecture
Web Design
Web Development
CMS Solution

 

 

Terence Koh and Gin Lane share a similar sentiment for minimal white-based design. The collaboration for terencekoh.com is an extremely minimal, white-based website filled with easter-eggs, animals as loaders and hidden secrets. 

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Whitman's NYC

whitmansnyc.com

Branding & Design
Information Architecture

Web Design
Web Development
CMS Solution

             

Gin Lane worked with Whitman's founders to create a handmade logo and branding for his East Village burger eatery, Whitman's. The drawn elements are inspired by the restaurant's classic Americana decor and cuisine.

Secondly, Gin Lane created a mobile-optimized website with delivery, map and phone-numbers integrated for front-screen phone loads. The website features custom crafted design elements and iconography.

Unique branding identity
Top 5% of U.S. optimized restaurant sites
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Siteinspire Showcase
Pinterest Showcase

 

The Blind Barber

blindbarber.com

Branding & Design
Information Architecture

Web Design
Web Development
CMS Solution
e-Commerce

             

The Blind Barber is one of our favorite establishments in the city. By day a barbershop, and by night one of the best bars in New York, the Blind Barber combines a feel of the Roaring 20s with a modern Downtown vibe effortlessly. Gin Lane was excited to help give the Blind Barber team a refreshed online presence. We paid close attention to detail; hand-crafting custom iconography and logos to be used throughout the site.  Using progressive coding and intuitive UX, the site has been an instant success garnering dozens of design & development awards and showcase features. 

As the Blind Barber franchise expands to Los Angeles, the site is introducing eCommerce for Summer 2012.

Tim Barber & Tiny Vices

tinyvices.com

tim-barber.com

tinyvices iPhone app

                                 

Tim Barber partnered with Gin Lane to relaunch his influential photography website, tinyvices.com and his personal portfolio site, tim-barber.com.  Each site's layout and navigation were streamlined over six months of testing.

Gin Lane worked closely with Tim to launch the five-star-rated tinyvices iPhone app in 2010.

  • 250+ online mentions upon launch
  • 60,000+ unique monthly visitors
  • 5 Star iTunes rating

Thrillist

Thrillist iPad app

Web Database Development
Mobile iOS Development

         

The Thrillist iPad app is a robust application built for heavy usage by Thrillist's 3million strong user-base. The app is filled with custom-tailored features built specifically for the project such as: API synching for easy client management, GPS integration, Advertisement CMS and analytics, Custom carousel, Swipes, pinches and multiple gesture-based actions. 

Integrating with FB Connect, Twitter and Thrillist's popular newsletter - users' from over a dozen US cities and London are easily able to engage with the useful, informative and fun information at their convenience. Designed by Avec.us

Featured "Apple: Lifestyle" iPad app
100 Best iPad Apps: PC Mag
Must Have App: Gizmodo
Mashable

Rocawear

roc4life.com

lookbook.rocawear.com

Campaign 
Photography

Branding & Identity

Strategy


Digital Design & Development


Social Media Marketing

                         

Gin Lane and Rocawear's relationship began with photography, and has evolved to include a variety of services and projects. In 2008, we envisioned a digital platform to connect their worldwide audience. That idea became Roc4life - one of the industries leading online communities.

In 2010, we shot Trey Songz in concert live in Amsterdam for the "Next" global campaign. For 2011, we are collaborating on a series of video and interactive campaigns for the brand.

  • 4 million+ impressions per month
  • 1 million+ followers on twitter
  • 1 million+ page views per month
  • 20,000+ active members

Olasul

olasul.com

Web Design
Web Development
E-commerce
CMS Solution

             

Working with the Peruvian NYC transplant Lorenz Korder Fort, Gin Lane helped bring his high-end men's Peruvian inspired bathing suit line online. By referencing the bright colors and clean lines of the cut, the site is a visually rich and easy to use experience.

Custom e-Commerce Pick&Pack solution
SiteInspire Showcase Selection

V Magazine

shop.vmagazine.com

Strategy
Digital Design & Development
E-Commerce 

     

Teaming up with V Magazine and Visionaire, Gin Lane designed and developed the e-Commerce website forV Magazine and V Magazine Spain, complete with an archive section for ordering back issues and an international e-Commerce engine.

International e-Commerce solution
Multi-language data input recognition

SeamlessWeb

seamlessweb.com

Research
Strategy
Outdoor Marketing
Photography

                 

SeamlessWeb, the leading online food ordering service in America, is Gin Lane's longest running client. We have overseen their outdoor marketing for the last two years in addition to Social Media Marketing and online development.

200,000+ fliers distributed
50,000+ magnets distributed

10,000+ photos taken

5,000 new Facebook fans created

6 new corporate clients recruited

Teany Beverages

teany.com

Design
Event
Influencer Marketing
Outdoor Marketing
Photography

           

Gin Lane's first client, Teany Beverages, asked Gin Lane to help raise awareness for the brand Moby founded. Using a fun and democratic approach, thousands of bottles were given away in select neighborhoods. Art events were sponsored at galleries such as Rivington Arms and  Juergen Teller’s show at Lehmann Maupin during Fashion Week. Teany was placed on set for various New York independent films, and was gifted to top magazine editors and tastemakers.

 25+ sponsored events
10,000+ sampled beverages
50+ holiday editor gift bags
1 sponsored film

Breitenbach Real Estate

smbhamptons.com

Research & Strategy
Design
Web Development
Social Media Marketing
CMS Solution

         

Susan Breitenbach and her son Matt are amongst the top real estate agents in America with a portfolio valued at over a half billion dollars. They requested a cutting-edge online presence to showcase their properties, and have the ability to add in new content daily. The resulting site is the award winning site, smbhamptons.com.

2008 luxuryrealestate.com award
Haute Living featured site
7 page views per visitor
4:00+ minutes viewed per visitor

Art Rocks New York

artrocks2011.com

                     

Gin Lane helped transform Art Rocks into one of New York's leading Downtown charity events. We worked closely with the event's founder, Nicole Berrie, to produce Art Rocks's design, assets, and website. Gin Lane assisted LOLA in the organization of the curated art show.

$200,000+ raised for the NBDC
most attended event at Bowery in 2008

Fingerpaint NYC

Design
Event
Influencer Marketing
Charity

           

Fingerpaint NYC, held at the historic former Dia Gallery in Chelsea was curated by LOLA New York & Selfportrait.net. The event featured emerging photographers, and raised money for Brad Pitt's Make it Right Foundation. Clients sponsoring the event such as Blackbook Magazine, Svedka, and Jawbone were integrated into the fabric of the event through booths, giveaways, and dialogue amongst the 3,000 plus attendees.

Make it Right Foundation Event
3,000+ Attendees Opening Night
NY Post's "Pulse Event of the Week"

LOLA New York

lolanewyork.com

                         

LOLA New York, the clothing brand and creative collective, needed a central location to showcase its art, photography, clothing, events, and news. We created a flexible website with our custom Content Management System that supports over three dozen contributors. We have worked closely to produce events and pop-ups such as Fingerpaint, Art Rocks, and The LOLA Gallery.

  • 400,000+ unique visitors in 6 months

  • 1,750+ inbound links

  • 250%  increase in traffic in one year

  • 1,000+ visitor responses

    SiteInspire Showcase site

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