Gin Lane

For the launch of Stella McCartney's second fragrance, L.I.L.Y, Gin Lane strategized a digital global rollout with the SMC team and L'Oréal.

The fragrance was launched exclusively at Selfridges in London, with an interactive window display featuring two Kinects for gesture-based alteration of custom created video. As users walked by the installation on the street, the main video washes away to reveal a unique second video in loose silhouette shapes of passersby.

Additionally, users were able to download custom L.I.L.Y iPhone and Android apps featuring custom collages. In Selfridges, users can use iPads with Aurasma-powered augmented reality technology to unlock custom videos.

The campaign features a robust Facebook Canvas tab with all users' created collages. The campaign is being rolled out globally throughout 2012/2013.

The adidas by Stella McCartney online platform was launched in 2010 in over 30 countries and 10 languages. The robust site features integrated Flash animation, breathtaking imagery, and an intuitive clean interface. Gin Lane is the digital agency of record for the adidas by Stella McCartney online collaboration. For 2012 the site is being rolled out in almost 40 global regions in 15 languages as well as ramped up social media presence.

In early 2012, AOL collaborated with PBS to tell the stories of America's most influential, prominent and inspirational women. Entitled "MAKERS," the ambitious project launched with over 600 unique videos.

Gin Lane was tapped fro Creative Direction in Strategy, Design & Development to create a web platform and native iPad application for MAKERS. In its first week online, the website saw heaby traffic in streaming video and over 1,000,000 unique visitors.

Trendable partnered with Gin Lane to brand and build a fun, friendly and fashion forward iPhone application. Inspired by Instagram, the app enables users to capture, tag, and share "found fashion." Working closely with the founding partners, Gin Lane designed the look and feel of Trendabl's user experience from the ground up, covering everything from unique iconography to the customized permalink pages that share out to the social web. Already, the app has been an instant hit with the fashion community.

Gin Lane was hired to re-brand and relaunch Stylelist.com in 2011. The site is one of AOL's most important and highly trafficked independent properties. Our goal was to give the online property confidence and a bold look, while referentially providing the brand a more classic "New York" look.  

For Fashion Week 2011, Gin Lane collaborated closely with AOL to conceptualize, design, develop and install a spectacular digital installation in Saks Fifth Avenue's Flagship storefront windows. The installation featured live streaming data, original artwork, and site specific content. The window displays were one of the most written-up and discussed collaborations between Fashion & Technology for Fashion Week. 

Gin Lane has enjoyed collaborating with AOL on a number of exciting projects, most prominently being the redesign of Aol.com, one of the world's most trafficked web destinations. Gin Lane beat out over 40 of the world's premier agencies to win the job. The re-conceptualized platform has been a key digital asset in AOL's extensive new business model. Gin Lane is currently working closely with Aol. on a number of digital and interactive projects.

Terence Koh and Gin Lane share a similar sentiment for minimal white-based design. The collaboration for terencekoh.com is an extremely minimal, white-based website filled with easter-eggs, animals as loaders and hidden secrets. 

To help celebrate Helmut Lang's first fashion show in a half decade, Gin Lane was commissioned to help build and install an interactive photo booth application for their Fashion Night Out celebration. Users can take custom-filtered photographs which are uploaded online and can be shared.  

Saturdays is the premier surf shop in New York City. Located on Crosby Street in downtown Manhattan, the founders of the shop place a premium on curation and well thought-out design. To bring their store to life for e-Commerce, we highlighted their beautiful curation of products, brands, and lifestyle imagery. The site emphasises their trademark fonts and colors with a minimal, easy to use web presence.

The Blind Barber is one of our favorite establishments in the city. By day a barbershop, and by night one of the best bars in New York, the Blind Barber combines a feel of the Roaring 20s with a modern Downtown vibe effortlessly. Gin Lane was excited to help give the Blind Barber team a refreshed online presence. We paid close attention to detail; hand-crafting custom iconography and logos to be used throughout the site.  Using progressive coding and intuitive UX, the site has been an instant success garnering dozens of design & development awards and showcase features. 

As the Blind Barber franchise expands to Los Angeles, the site is introducing eCommerce for Summer 2012.

Tim Barber partnered with Gin Lane to relaunch his influential photography website, tinyvices.com and his personal portfolio site, tim-barber.com.  Each site's layout and navigation were streamlined over six months of testing.

Gin Lane worked closely with Tim to launch the five-star-rated tinyvices iPhone app in 2010.

The Thrillist iPad app is a robust application built for heavy usage by Thrillist's 3million strong user-base. The app is filled with custom-tailored features built specifically for the project such as: API synching for easy client management, GPS integration, Advertisement CMS and analytics, Custom carousel, Swipes, pinches and multiple gesture-based actions. 

Integrating with FB Connect, Twitter and Thrillist's popular newsletter - users' from over a dozen US cities and London are easily able to engage with the useful, informative and fun information at their convenience. Designed by Avec.us

Gin Lane worked with Whitman's founders to create a handmade logo and branding for his East Village burger eatery, Whitman's. The drawn elements are inspired by the restaurant's classic Americana decor and cuisine.

Gin Lane and Rocawear's relationship began with photography, and has evolved to include a variety of services and projects. In 2008, we envisioned a digital platform to connect their worldwide audience. That idea became Roc4life - one of the industries leading online communities.

In 2010, we shot Trey Songz in concert live in Amsterdam for the "Next" global campaign. For 2011, we are collaborating on a series of video and interactive campaigns for the brand.

Working with the Peruvian NYC transplant Lorenz Korder Fort, Gin Lane helped bring his high-end men's Peruvian inspired bathing suit line online. By referencing the bright colors and clean lines of the cut, the site is a visually rich and easy to use experience.

Teaming up with V Magazine and Visionaire, Gin Lane designed and developed the e-Commerce website forV Magazine and V Magazine Spain, complete with an archive section for ordering back issues and an international e-Commerce engine.

Gin Lane is working with the one of the founders of the GILT group and her partner on their latest venture; an online information resource and an e-commerce engine providing consumers with recommendations about eco-friendly, sustainable, and all things green.

From branding to dynamic newsletter campaigns, Gin Lane has partnered with the founders to create a dynamic NYC-based start-up.

Gin Lane is working with the Edelman team on their digital presence for 2010. It's been a great experience helping bring a traditional fashion house into the digital age. From video creation to social media marketing, from twitter to facebook microsites, from search engine optimization to building out their digital infrastructure, the Edelman projects has been one of our most rewarding clients to date.

SeamlessWeb, the leading online food ordering service in America, is Gin Lane's longest running client. We have overseen their outdoor marketing for the last two years in addition to Social Media Marketing and online development.

Gin Lane's first client, Teany Beverages, asked Gin Lane to help raise awareness for the brand Moby founded. Using a fun and democratic approach, thousands of bottles were given away in select neighborhoods. Art events were sponsored at galleries such as Rivington Arms and  Juergen Teller’s show at Lehmann Maupin during Fashion Week. Teany was placed on set for various New York independent films, and was gifted to top magazine editors and tastemakers.

Susan Breitenbach and her son Matt are amongst the top real estate agents in America with a portfolio valued at over a half billion dollars. They requested a cutting-edge online presence to showcase their properties, and have the ability to add in new content daily. The resulting site is the award winning site, smbhamptons.com.

Gin Lane helped transform Art Rocks into one of New York's leading Downtown charity events. We worked closely with the event's founder, Nicole Berrie, to produce Art Rocks's design, assets, and website. Gin Lane assisted LOLA in the organization of the curated art show.

Fingerpaint NYC, held at the historic former Dia Gallery in Chelsea was curated by LOLA New York & Selfportrait.net. The event featured emerging photographers, and raised money for Brad Pitt's Make it Right Foundation. Clients sponsoring the event such as Blackbook Magazine, Svedka, and Jawbone were integrated into the fabric of the event through booths, giveaways, and dialogue amongst the 3,000 plus attendees.

LOLA New York, the clothing brand and creative collective, needed a central location to showcase its art, photography, clothing, events, and news. We created a flexible website with our custom Content Management System that supports over three dozen contributors. We have worked closely to produce events and pop-ups such as Fingerpaint, Art Rocks, and The LOLA Gallery.

Mark Ronson & partner Rich Kleiman's music label, Allido Records, hired Gin Lane for the launch of its website and to give the logo a streamlined makeover. The visually rich site is updated daily by the label with the artists news, audio, and videos.

Hint Magazine, a New York based online fashion publication, sought its first full overhaul in five years. Gin Lane worked closely with reknowned designer Anh Tuan Pham of For Office Use Only in the actualization of the site’s new layout. The resulting site design is modern and easy to use.