We are a team of dreamers and builders.
Based in the heart of Chinatown, New York, our team of developers, designers, and strategists share years of experience in building simple and human consumer products. Together, our goal is to create a world of frictionless and intuitive experiences.
We started our journey by collaborating with our friends and small businesses in the worlds of art, music, food & design in New York. The artists and creatives around us were starting to establish themselves and needed to better represent their work online.
We began designing their visual identities, helping them produce shows and soon building beautiful websites for the world to see their amazing work. We learned that placing content at the center of an experience is the key to creating simple and engaging narratives. Today, we continue to form close relationships with those who inspire us.
How We Think
Constantly tested and edited through hands on experience, Gin Lane has developed a specific four-part creative process which drives the brand development, content production & custom experience design teams. At Gin Lane, we run our projects using a four-part creative process:
Uncovering the roots of a challenge.
Determining the best way to move forward.
Solving problems by making experiences simple and human.
- Develop / Direct:
Implementing experiences that are connected, alive, and intelligent.
We are driven by a deep level of empathy for our partners and customers, passion for the quality of our craft, persistent curiosity, and the drive to constantly improve our respective trade. Our team is a multi-disciplinary unit of creative technologists that specialize in technology, design and strategy.
Located in the emerging triangle of Division Street / East Broadway in Manhattan’s Chinatown neighborhood, our office is an open ’white box’ designed to collaborate, create and concentrate in.
The Gin Lane family enjoys spending time on the private outdoor patio, curating the rotating collection of contemporary art and photography, bringing our ideas to life on the whiteboard walls and working to the midnight glow of locally-made and sourced neon signs. ☺
At Gin Lane, we form carefully curated, deep partnerships built upon a shared long-term vision. We’ve been fortunate enough to work with an amazing collection of individuals and brands to date. Here’s what we look for in our partners:
- Passion and leadership throughout the company
- Clearly-defined brand mission
- Faith, trust, and accountability from all partners involved
- Comfortability in providing and receiving consistent feedback
Work With Us
We are constantly on the look out for the best and brightest minds to collaborate with us.
At Gin Lane, we hold ourselves to these ideals:
- Love your family
- Have a point of view
- Be curious
- Be empathic
- Be focused
- Be self-aware
- Be hungry
- Be an individual
If the following fits you as a description, click here to see full list of our job availabilities.